Corporate Communications Leadership Virtual Summit

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EVENT DATE

11th May 2021

LOCATION

Live Webinar

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Melbourne, Sydney, Canberra  (GMT+11): 9am to 5pm

Adelaide (GMT+10:30): 8.30am to 4.30pm

Brisbane (GMT+10):8am to 4pm

Perth, Singapore, Malaysia (GMT+8): 6am to 2pm

New Zealand (GMT+13): 11am to 7pm

 

Overview

Due to the unpredictability of global events, organisations need to be able to cope with the potential for drastic changes to the way they conduct business, and advanced planning is the key to survival. The corporate communicator knows that a crisis can strike a company anytime, anywhere.

In the current global landscape, the role of the corporate communications leader is undergoing dramatic changes, with responsibilities growing broader and deeper than ever before. Corporate communications managers are now shouldering an increasing mandate to act as high-level strategic advisors to CEOs, and frequently serve as members of the senior leadership teams offering insights and business direction.

It is increasingly critical that the corporate affairs function make deeper contributions within the C-suite inner circle, and be ready to strategically advise in times of crisis and scrutiny. Strategic communication thinking recognises the cause and effect relationship between communication activities and the achievement of the organisation’s mission, and in today’s global business environment, creating strategic plans that encompass the expectations and goals of all departments, stakeholders and external communities has never been more critical.

The Corporate Communications Leadership Virtual Summit will bring together leading communications experts to expand your skillsets as a corporate communicator. Attend this practical summit to explore the role of the communications executive in a rapidly evolving online universe and strengthen your capacity for frontline leadership.

Learning Objectives

  • Navigating the new media environment
  • Developing an effective social media strategy for your Corporate Communications.
  • Managing customer expectations & influencing opinions
  • Avoiding the risk of reputational damage: Reputation risk management is a key area of concern for all businesses and the speed of new media means that reputational damage can occur more quickly than ever before. Does your company have robust systems in place to prevent, or at least minimise, reputational damage?
  • Communicating during a crisis: Communications in times of general crisis and industry-specific crises will be discussed. Will your crisis communications response plan stack up?
  • Position communications as a central leadership role in your organisation
  • Respond to digital disruption and transformation
  • Navigate the evolving, fragmented media universe

Who should attend?

Senior professionals who are involved in:

  • Internal and external communications
  • Corporate affairs
  • Public relations
  • Media
  • Stakeholder relations

Topics Covered

  • Communicating Change to Internal Stakeholders
  • Opportunities and Challenges with Limited Resources
  • Establishing and Implementing a PR & Communications Strategy that Supports Broader Business Objectives
  • Communicating Change and Uncertainty to Staff
  • Reputation Risk Management for Corporate Communicators: A Legal Overview
  • Crisis Planning, Management and Recovery: Building Resilience and Protecting Your Brand
  • Communicating the Value of the Communications Role for the Strategic Direction of an Organisation
  • Creating Compelling Storytelling Models to Maximise Engagement
  • Emerging Trends, Opportunities and Challenges in Corporate Communications
  • Opportunities and Challenges in the post-COVID world