Data Visualisation & Storytelling in 8 Hours Masterclass

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22nd Jul 2020


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Brisbane, Melbourne, Sydney AEST: 9am to 5pm

Adelaide (GMT+10:30): 8.30am to 4.30pm

Perth, Singapore, Malaysia (GMT+8): 7am to 3pm

New Zealand (GMT+12): 11am to 7pm


Storytelling is an art that has been around as long as humans.  The words, the cadence, the visuals.  Stories engage our minds and our hearts and many areas of our brains as we listen.  Data is a snapshot of measureable details from given points in time that are utilised to communicate logical facts. The art of data visualisation and storytelling is not new, for example, it was used by Florence Nightingale to demonstrate the impact of poor sanitary conditions impacting patient health and used to drive change.  If you want to create change, influence others or share knowledge you need to be able to combine facts with emotive story to drive changes in behaviour. These skills are becoming more and more sought after and necessary for most roles.  This course provides you with the essential skills required to take data and transform it into a meaningful story that will have real influence.  It will take you through the important aspects of visualising data, provide you techniques to understand your audience and an ability to formulate data into a well curated story.

Learning Objectives

  • Learn the importance of, and how to create a clear problem statement
  • Gather techniques for understanding your audience and their drivers
  • Learn to include context and the importance of context in the story setting
  • Explore secrets of design fundamentals including graph selection, colour choice and layout
  • Master the art and science of creating focus and a call to action
  • Discover how the brain receives and stores information for recall
  • Learn how the experts create an informative and appealing narrative
  • Develop fundamental skills in analytics

Who should attend?

Whether you’re a senior leader presenting to a board and other stakeholders, an analyst needing to find a better way to present findings, or a manager needing to work using a data-driven approach, if you need to communicate numbers, make presentations, submit research findings this is for you.  Will suit all skill levels.

Topics Covered

  • The Problem statement
  • Understanding your audience
  • Impactful Visualisations
  • Storytelling and Neurology